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Roger Kaufman is Professor Emeritus, Florida State University, and Director of Roger Kaufman & Associates. He is also Distinguished Research Professor at the Sonora Institute of Technology. His PhD is in communications from New York University. He consults with public and private organizations in the United States, Canada, Australia, New Zealand,   Latin America, and Europe.

Susanna W. Pflaum began teaching in Newton, Massachusetts, in 1959 and has taught Grades 3, 4, and 6 as well as undergraduate- and graduate-level teacher education in various locations. She earned degrees at Radcliffe College (AB), the Harvard Graduate School of Education (MEd), and Florida State University (PhD).