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The Ten-Minute Principal - Book Cover Look Inside

The Ten-Minute Principal

Free Up Your Time to Focus on Leadership

By: Evan A. Robb

Build the foundations of effective leadership despite daily distractions. Learn how to intentionally use ten-minute opportunities to consider and execute your vision. 
Product Details
  • Grade Level: PreK-12
  • ISBN: 9781544345574
  • Published By: Corwin
  • Year: 2019
  • Page Count: 176
  • Publication date: May 22, 2019

Price: $32.95

For Instructors

This book is not available as an inspection copy. For more information contact your local sales representative.


Rebuilding your day--How ten minutes can make the difference between ordinary and fantastic leadership

A principal’s enthusiastic vision is often thwarted by daily demands. There never seems time for carefully laid plans. But what if you made the most of ten-minute blocks scattered through your day? Could you make progress? 

This book says Yes! and will help you improve, but not overwhelm yourself or staff. It will show you how to intentionally use ten-minute opportunities to consider, kickstart, and execute your vision. Based on six pillars of school leadership, vision, relationships, trust, efficacy, student-centeredness, and instructional knowledge each chapter will:

  • Introduce a leadership topic
  • Offer a ten minute opportunity to consider where you are and what you might change
  • Give a ten minute tip on how to get started, as well as overcome challenges
  • Provide ten minute collaborative opportunities to gain buy-in and participation

Discover how to build the foundations of effective leadership and be a school [helping teachers and students grow and improve] despite daily demands. Make the most of chunks of time to refine your craft and become a reflective and intentional leader.


Key features

Each chapter opens with the big picture of leadership in a school relating to the chapter’s topic through a personal example and story. In order for there to be a strong foundation in place so a person can be an effective school leader, he or she needs to reflect on the pillars of school leadership. Each one of these pillars needs to be understood for a person to be able to lead a school and for the ideas in this book to work. This part will reference research relating to the six pillars of school leadership:

1.      Vision

2.      Relationships

3.      Trust

4.      Efficacy

5.      Student-Centered

6.      Instructional Knowledge

Chapter sections will follow this structure:

  • The Topic: in heading
  • Ten-Minute Opportunity
  • Ten-Minute Tip
  • Ten-Minute Collaborative Opportunities
  • Principal’s Perspective: Each chapter will have a section where another experienced principal shares his or her insight on the topic and how they have found success.

The book also includes vignettes, case studies, questions to reflect on, infographics, and checklists.



Evan A. Robb photo

Evan A. Robb

Evan Robb is presently principal of Johnson-Williams Middle School in Berryville, Virginia. He has served for more than twenty years as a building-level principal. Prior to being a school principal, he was an English teacher, department chair, and assistant principal. Evan is a recipient of the Horace Mann Educator of the Year Award. In addition, the NCTE Commission on Reading selected him to serve on its national board.

A TEDx speaker, Evan presents inspirational keynotes, workshops, and webinars on leadership, mindset, culture, impactful change, and how to improve literacy in schools. Evan has shared his ideas with thousands of educators at workshops across the United States and in other countries.

His first book, The Principal’s Leadership Sourcebook: Practices, Tools, and Strategies for Building a Thriving School Community, was published by Scholastic in the fall of 2007. His next book, The Ten-Minute Principal, was published by Corwin in May 2019. Evan Robb and Laura Robb collaborated with Dave Burgess Publishing to write TeamMakers, published in August 2019. In addition, Evan partnered with Laura Robb to write A School Full of Readers, with Benchmark Education, published in January 2020.

Evan has been named one of the top twenty-five educational leaders to follow on Twitter. Scholastic EDU also named Evan one of the ten educators to follow on Twitter. Evan was recently named one of the ten most inspiring global thought leaders for 2020.

Table of Contents

Table of Contents


     The Challenge Ahead

     The Journey Begins

     Features of the Book

     A Quick Chapter Overview

Chapter 1: The Six Pillars of School Leadership





     A Student-Centered Environment

     Instructional Knowledge

     10-Minute Reflections on Opportunities for Change

Chapter 2: The Principal, Communication, and School Culture

     Email: I Need Some Strategies

     Build Your School’s Brand

     Social Media Tips

     Customer Service and Building a School’s Brand

     Professionalism: Modeling Expectations, Culture and Communication

     10-Minute Reflections on Opportunities for Change

Chapter 3: Efficient and Purposeful Meetings

     Accentuate the Positive, Eliminate the Negative

     Build Commitment in Your School Community

     Administrative and Teacher Relationships

     Disrupting Routines

     Expectations and Specific Praise

     Tell Your Story

     10-Minute Reflections on Opportunities for Change

Chapter 4: Relationship Building

     Focus Initiatives on Teaching and Learning

     Creating Effective Agendas and Effective Meetings

     Teaching-Centered Faculty Meetings

     Meetings With Administrative Staff

     Team and Department Meetings

     Post-Observation Meetings

     Mentoring Sessions

     Student Meetings

     Parent Meetings

     10-Minute Reflections on Opportunities for Change

Chapter 5: Fostering Creativity

     Mindset and Creativity

     Creativity and Growth Mindset: You Can Make It Happen!

     Think Creatively About Professional Learning

     Get Creative with Google Docs: Professional Article Studies

     Encourage and Celebrate Innovative Instructional Practices

     School Libraries: Designing Creative, Dynamic Spaces

     Create Student Centered Fluid Classrooms

     10-Minute Reflections on Opportunities for Change

Chapter 6: Choose Your Path

     Moving Forward

     Find Your Path

     New to Administration

     Experienced Administrators

     Give Yourself the Gift of Time